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With combined expertise creating and running media and consumer brands, leveraging the speed, data, and direct-to-consumer opportunities in the digital space, Magnet Companies partners with talent and creators to build disruptive companies in specific consumer demand spaces, as well as acquire and invest in existing brands that can be modernized to better address contemporary consumer behaviors and unlock upside value. 


With offices in New York and Los Angeles,

Magnet is a private equity-backed holding

company that focuses on consumer-oriented

properties at the intersection of content,

community and commerce.

Magnet Companies was established in 2018 and founded by Betsy Morgan, Brett Bouttier and Jeff Berman.

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